"What feels good
can be different from what looks good"
I enjoyed a long, interesting and rewarding career
as an institutional real estate investor. Recognized by Columbia
Business School as the Real Estate Merit Scholar and 25th Reunion Chairperson for my MBA class, I share credit for developing
investment strategies that reshaped the real estate industry; raised billions from coveted institutional investors; led or
approved billions in investment decisions around the globe; authored white papers; spoke at conferences; received accolades...
It was a fantastic ride! The LinkedIn and Wiki links atop this
page offer some views into my career and business.
Way back in college, I had a buddy named Dan, a clean, well-dressed, good looking guy who kept
himself very lean. I'd say he weighed 150 pounds tops. The girls he dated, however, were quite chubby, often tipping the scale
at well over 200. When I asked why he was attracted to much larger women, he explained that they felt better to him, even
though he thought slender women looked prettier.
I learned it can be the same with investors. What feels good--strong investment performance--can
be perceived differently versus what looks good--solid investor reporting. I know this because my firm's investors often referred
to my firm as "performance heavy, reporting light". This was an appreciated compliment regarding my investment skills.
No matter how many people were added or how much was spent on reporting, though, my firm's reporting team could never satisfy
our investors.
Ultimately,
it caught up with us. We made an investment that was nominated best deal
of the year. It was the largest deal of its kind for ten years. Its size, quality and uniqueness attracted the world’s
largest investors. It made my firm the market leader, and survived the global financial crisis when many others' investments
failed. The investors paid below-market fees for all of our services. All good, right?
Nope! Years
after I decided to retire and closed my firm, we were accused of a reporting deficiency dating back to the start and ending
with a report I wrote in our reporting team's absence. The fact that we out-performed our competitors did not seem to matter.
Our team's reporting was deemed insufficient, our investors used that as leverage to drive our fees down, and the government
took its pound of flesh, too.
All
based on accusations that were never brought to court or otherwise proven.
Evidently, a job well done--the true tale of investment success--is not enough. Reporting--how
things may be perceived--can matter more, even when reporting differently may not have changed a thing. Has perception become
reality in the investment world? G-d help us!
Thanks to the Securities and Exchange Commission (SEC), not
only for taking a hard stance on widespread investment industry fraud, but also for its more mindful approach to the press
in recent years.
And rest in peace, Peter Lewis. Ever the poet, Peter ended his life in 2013—one year to the day
after being fired by one of our investors. As the most experienced, informed and outspoken of the investors' representatives,
Peter would have been uniquely qualified to help all parties resolve their differences in better form. The industry suffers
the loss of his wit, insight and leadership, and I miss Peter's brilliant banter to this day.
Note: Nothing here is intended to admit or deny the "findings"
in the investigative order as per its terms.